Knowledge
Plain-English guides to help you understand, negotiate, and protect your creator contracts.
20 articles
Brand Deal Exclusivity Clauses: What a 12-Month Lockout Really Costs You
A brand deal exclusivity clause can bench you from a whole category for months. Learn how scope, duration and pricing work, and what to ask for.
5 Clauses to Negotiate in Every UGC Contract
The 5 clauses to negotiate in every UGC contract, plus polite copy-paste lines you can send today to make a take-it-or-leave-it deal fair.
Content Ownership vs Licensing in UGC Contracts: Who Actually Owns Your Video?
Who owns UGC content after a brand deal? Learn ownership vs licensing, spot the tell-tale words, and keep control of the videos you make.
The Contract That Looks Fair But Isn't (Line-by-Line)
An unfair creator contract example that sounds polite but leaks value. See what each soft-sounding line really permits, and the redline to fix it.
How to Read a Brand Deal Contract Before You Sign (Creator Checklist)
How to read a brand deal contract before you sign: a creator checklist for payment, usage rights, exclusivity and the red flags worth catching early.
What Does “In Perpetuity” Mean in a Brand Deal Contract?
“In perpetuity” in a brand deal means forever, no end date. Here's why it's risky for creators and the exact words to redline before you sign.
What Is a Kill Fee, and Why Every Creator Contract Needs One
A kill fee creator contract clause pays you when a brand cancels after you've started. Here's how it works and what to ask for.
Net-30 vs Net-90: How Brands Legally Delay Paying Creators
A net 90 payment creator guide: what net-30, net-60 and net-90 really mean, why the payment trigger stretches your wait, and what to ask for.
Red Flags in Sponsorship Contracts: A Creator's Guide
A creator's field guide to the red flags in a sponsorship contract: the phrases that quietly signal danger, in plain English, and what to ask for instead.
Usage Rights & Whitelisting in UGC Agreements, Explained
Usage rights, whitelisting and UGC contracts trip up most creators. Learn what each right means, how to scope it, and how to price it before you sign.
Approval and Revisions: The Clauses That Decide When You're Actually Done
Approval and revision clauses control how many rounds of changes you owe and when a project is finished. A plain-English guide for creators on undefined approvers, unlimited revisions and modification rights.
Exclusivity Clauses in Brand Deals: What You're Really Agreeing Not to Do
Exclusivity clauses stop you working with competing brands, sometimes for months after a campaign ends. A plain-English guide for creators on category, platform, geographic and tail exclusivity, and how to negotiate it.
Liability and Indemnity: The Clauses That Decide Who Pays When Something Goes Wrong
Indemnity and liability clauses decide who covers the cost if a brand deal leads to a legal claim. A plain-English guide for creators on uncapped liability, one-way indemnity, and consequential damages.
Getting Paid: Payment and Cashflow Clauses Every Creator Should Check
Payment terms decide when you get paid, whether the brand can claw money back, and what happens if the deal collapses. A plain-English guide for creators on payment milestones, kill fees, clawbacks and late terms.
Termination Clauses: How a Brand Deal Ends (and What It Costs You)
Termination clauses decide who can exit a brand deal, on what notice, and what survives afterwards. A plain-English guide for creators on one-way termination, notice periods, survival and post-termination obligations.
Usage Rights in Brand Deals: How Long, Where, and How They Can Use Your Content
Usage rights decide how long a brand can run your content, on which platforms, and whether they can put ad spend behind it. A plain-English guide for creators on licensing, usage periods, and perpetual rights.
8 IP Clauses That Should Make You Pause Before Signing
If you see assignment + perpetual + worldwide + royalty-free in one clause, stop. Plain-English guide for creators on ip red flags influencer contract.
Decoding 'All Rights, Title and Interest': A Line-by-Line Breakdown
This phrase is a total IP handover. Redline it to a 'limited licence for [X] months'. Plain-English guide for creators on all rights title and interest clauses.
Work-For-Hire vs Licence: The One-Line Difference That Costs Creators Thousands
Default to licence-only. Only accept work-for-hire with a premium fee multiplier (typically 2 to 5x). Plain-English guide for creators on work-for-hire clauses.
Who Actually Owns Your Sponsored Content? The Creator's Ownership Guide
If the word 'assign' appears anywhere near your content, you are giving it away permanently. Plain-English guide for creators on who owns sponsored content.