Knowledge
Plain English guides to the contracts behind brand deals. Every guide shows the clause wording to look for, what it means commercially, and a specific fix you can ask for. Start with the guide that matches the clause in front of you, or scan your contract free.
31 articles
How to get brand deals in the UK: a creator's checklist
Getting brand deals in the UK takes more than follower count. A step-by-step creator checklist, from proof of engagement to the contract you sign.
Reaching out to brands as a UK creator, and being ready when they reply
Reaching out to brands works better with a clear pitch and a clear position. A UK creator's guide to getting replies, and to the contract that follows.
Brand collaboration tips for UK creators
Practical brand collaboration tips for UK creators, from verifying the offer to the contract clauses that decide what a collaboration is really worth.
Brand contract traps: the clauses that catch creators out
Eight contract traps worth checking for in any creator brand deal, from perpetual usage to uncapped indemnity, with the wording to look for and a fix for each.
Do creators need a lawyer for brand deals?
When a solicitor is worth the cost on a creator brand deal, and how UK creators can work out what to check, question and prioritise before they sign.
How to read a brand deal contract before you sign
A step-by-step checklist for reading a brand deal contract before you sign: where to start, which clauses carry real risk, and what to ask the brand to change.
What UK creators charge, and the clauses that erode a good rate
UK influencer rates vary widely, and the contract decides what you keep. A plain-English guide to the clauses that quietly cut what a deal really pays.
Instagram partnership agreements explained for UK creators
What UK creators should check in an Instagram partnership agreement: usage rights, partnership ads permissions, exclusivity and payment terms, in plain English.
Micro-influencer work in the UK and the contracts that come with it
Where UK micro influencers actually find paid brand work, and the contract terms worth checking before you accept a deal at 10k to 100k followers.
How UK creators find and vet brand opportunities
Where UK creators find paid brand opportunities and how to vet them before saying yes, including the contract clauses that decide what a deal is really worth.
Net 30 vs net 90: when your brand deal actually pays you
Net 30 and net 90 payment terms decide how long a brand can sit on your invoice. A plain-English guide to when the clock starts and how to shorten it.
TikTok brand deal contracts: what UK creators should check
What UK creators should check in a TikTok brand deal contract: usage rights, Spark Ads windows, exclusivity and payment terms, in plain English.
Brand Deal Exclusivity Clauses: What a 12-Month Lockout Really Costs You
A brand deal exclusivity clause can bench you from a whole category for months. Learn how scope, duration and pricing work, and what to ask for.
5 Clauses to Negotiate in Every UGC Contract
The 5 clauses to negotiate in every UGC contract, plus polite copy-paste lines you can send today to make a take-it-or-leave-it deal fair.
Content ownership vs licensing in UGC contracts: who actually owns your video?
Content ownership or a licence: the two ways a UGC deal can treat your video, the words that tell you which you are signing, and what a fair deal looks like.
The Contract That Looks Fair But Isn't (Line-by-Line)
An unfair creator contract example that sounds polite but leaks value. See what each soft-sounding line really permits, and the redline to fix it.
How to Read a Brand Deal Contract Before You Sign (Creator Checklist)
How to read a brand deal contract before you sign: a creator checklist for payment, usage rights, exclusivity and the red flags worth catching early.
What Does “In Perpetuity” Mean in a Brand Deal Contract?
"In perpetuity" in a brand deal contract means forever: no end date, no further payment. What it costs creators and the words to send back before you sign.
Kill fee meaning: what it is in a creator contract, and how to ask for one
A kill fee pays you when a brand cancels after you have started work. What it means in a creator contract, and the wording to ask for before you sign.
Red Flags in Sponsorship Contracts: A Creator's Guide
A creator's field guide to the red flags in a sponsorship contract: the phrases that quietly signal danger, in plain English, and what to ask for instead.
Usage Rights & Whitelisting in UGC Agreements, Explained
Usage rights, whitelisting and UGC contracts trip up most creators. Learn what each right means, how to scope it, and how to price it before you sign.
Approval and Revisions: The Clauses That Decide When You're Actually Done
Approval and revision clauses control how many rounds of changes you owe and when a project is finished. A plain-English guide for creators on undefined approvers, unlimited revisions and modification rights.
Exclusivity Clauses in Brand Deals: What You're Really Agreeing Not to Do
Exclusivity clauses stop you working with competing brands, sometimes for months after a campaign ends. A plain-English guide for creators on category, platform, geographic and tail exclusivity, and how to negotiate it.
Liability and Indemnity: The Clauses That Decide Who Pays When Something Goes Wrong
Indemnity and liability clauses decide who covers the cost if a brand deal leads to a legal claim. A plain-English guide for creators on uncapped liability, one-way indemnity, and consequential damages.
Getting Paid: Payment and Cashflow Clauses Every Creator Should Check
Payment terms decide when you get paid, whether the brand can claw money back, and what happens if the deal collapses. A plain-English guide for creators on payment milestones, kill fees, clawbacks and late terms.
Termination Clauses: How a Brand Deal Ends (and What It Costs You)
Termination clauses decide who can exit a brand deal, on what notice, and what survives afterwards. A plain-English guide for creators on one-way termination, notice periods, survival and post-termination obligations.
Usage Rights in Brand Deals: How Long, Where, and How They Can Use Your Content
Usage rights decide how long a brand can run your content, on which platforms, and whether they can put ad spend behind it. A plain-English guide for creators on licensing, usage periods, and perpetual rights.
8 IP Clauses That Should Make You Pause Before Signing
If you see assignment + perpetual + worldwide + royalty-free in one clause, stop. Plain-English guide for creators on ip red flags influencer contract.
Decoding 'All Rights, Title and Interest': A Line-by-Line Breakdown
This phrase is a total IP handover. Redline it to a 'limited licence for [X] months'. Plain-English guide for creators on all rights title and interest clauses.
Work-For-Hire vs Licence: The One-Line Difference That Costs Creators Thousands
Default to licence-only. Only accept work-for-hire with a premium fee multiplier (typically 2 to 5x). Plain-English guide for creators on work-for-hire clauses.
Who Actually Owns Your Sponsored Content? The Creator's Ownership Guide
If the word 'assign' appears anywhere near your content, you are giving it away permanently. Plain-English guide for creators on who owns sponsored content.