Indefinite / Perpetual Confidentiality Duration
The contract extends your confidentiality obligation indefinitely, committing you for your entire commercial life.
What it means
This contract extends your confidentiality obligation indefinitely, either through explicit "in perpetuity" or "indefinitely" language, or through open-ended triggers like "until the Brand authorises disclosure". You are committed to protecting the brand's information for your entire commercial life, not just for the engagement period plus a reasonable tail.
With no end date, your confidentiality obligation has no point at which it stops. Indefinite duration applied to all confidential information creates lifetime compliance burden across future engagements, career moves, professional conversations, and advisor relationships. The cumulative load of indefinite confidentiality obligations across many prior engagements can progressively constrain your commercial practice.
What to check before you sign
- ·Does the indefinite duration apply to all confidential information, or only to trade secrets specifically?
- ·Are there standard NDA carve-outs (public domain, independent development, third-party source, legal compulsion)?
- ·Is the indefinite language paired with a broad definition of confidential information ("any information")?
- ·Does the obligation survive in the same form, or step down over time?
- ·Is the obligation mutual; does the brand owe equivalent indefinite confidentiality for your information?
- ·Are there triggers for release (publicly disclosed by brand, sale of business, regulatory disclosure)?
How to fix it
Replace indefinite language with a defined tail period after the engagement for ordinary confidential information. Simplest single fix and widely accepted.
Distinguish trade secrets (which may remain indefinite while they retain trade-secret status) from ordinary confidential information (bounded to a tail period).
Add the four standard NDA carve-outs, public domain, independently developed, received from third party without confidentiality, required by law. These progressively release information meeting each trigger.
Step down the obligation over time, e.g., strict confidentiality for an initial period, reasonable confidentiality for a further period, and no obligation after that (except for trade secrets retaining their status).
Add automatic release triggers, confidentiality ends on sale of the business, on public disclosure by the brand, on regulatory disclosure becoming public.
Negotiating it
"Could we limit confidentiality to a set period after the engagement for ordinary confidential information, and keep it indefinite only for trade secrets that are specifically identified? "
Indefinite duration applied to all confidential information, broad confidentiality scope, no standard NDA carve-outs, one-way structure, and refusal to bound any portion of the obligation is a strong walk-away signal. The structure creates lifetime compliance burden across the creator's entire commercial practice with no relief paths.
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Educational guidance, not legal advice. For high-value or complex deals, get independent legal advice from a qualified professional.