High risk

Worldwide All-Media Grant

The brand can use your content in every country and across every type of media.

Show it

Look for the combination of "worldwide" or "globally" appearing near "all media", "any medium", "all formats", or "now known or hereafter devised". These usually appear together in the "Licence", "Grant of Rights", or "Territory" section.

Decode it

Worldwide all-media is the broadest version of a content licence - the brand can use your content in every country, across every channel, in every format, sometimes including formats that haven't been invented yet. Most creator content runs on one or two channels in one or two markets, so granting this kind of scope usually means delivering far more rights than the fee was priced for.

Fix it

Replace open scope with a named list. Tell the brand the specific territories they actually need (e.g., Australia and New Zealand) and the specific channels they actually plan to use (e.g., Instagram, TikTok, brand website). If they need broader scope, convert the extra into a premium line item rather than bundling it into the base fee.

What it means

This contract grants the brand the right to use your content everywhere in the world and across every type of media, social, broadcast, print, digital, current channels, and channels that may not even exist yet. This is the broadest version of a content licence.

Worldwide, all-media use lets the brand use your content in any country and any format. If the fee was not specifically scoped for worldwide multi-channel use, you may be delivering materially more rights than the fee covers.

What to check before you sign

·Does the licence specify particular territories where the brand will use the content, or is it open-ended?
·Does the licence specify particular channels (social, broadcast, print), or is it "all media"?
·Is the duration bounded, or does worldwide all-media combine with perpetual?
·Are future formats and platforms included, or only current ones?
·Has the fee been priced to reflect worldwide multi-channel use, or is it a single-campaign rate?
·Are there explicit exclusions for sensitive markets or channels?

How to fix it

Replace "worldwide" with a named list of territories where the brand will actually distribute (e.g., Australia, New Zealand, and the US).
Replace "all media" with a named list of channels (e.g., Instagram, TikTok, brand-owned web properties).
Limit the grant to media and formats existing as of the contract date, excluding "hereafter devised" or future-format language.
Where the brand insists on worldwide all-media scope, limit the duration to a defined window (e.g., 12 months) with the option to extend.
Where broad scope is non-negotiable, separate it from the base fee and price the worldwide all-media right as a premium line item.

Negotiating it

A good opening

"Could we tighten the licence scope? I'd like to name the territories and channels you plan to use, rather than leaving it open to worldwide, all-media use. "

When to walk away

If the brand insists on worldwide + all-media + perpetual + sublicensable + no additional compensation, the creator is being asked to give up rights commercially equivalent to assignment for a single-campaign fee. This is a strong walk-away signal unless the fee is materially above typical category rates.

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Educational guidance, not legal advice. For high-value or complex deals, get independent legal advice from a qualified professional.