Caution

AI-Generated Content Warranty or Disclosure

The contract asks you to confirm or promise how AI tools were used in making the content.

Show it
Look in the warranties or representations section for "AI-generated", "generative AI", "artificial intelligence tools", or a promise that the content is "wholly original and created without". The clause is often one line inside a longer originality warranty.
Decode it
A disclosure duty is manageable: you tell the brand what you used. A blanket "no AI" warranty is a promise many creators cannot keep, because everyday editing and captioning tools now include AI features.
Fix it
Ask to change the warranty to a disclosure, define which AI uses the clause covers, and attach a list of the tools you use.

What it means

This contract asks you to confirm whether any of your content was made or edited with artificial intelligence tools, or to promise that none of it was. It is a promise about how you work, so it is worth checking against the tools you actually use.

The commercial risk here is an accidental breach rather than a hidden cost. Many everyday editing, captioning and design tools now include AI features, so a blanket promise that "no AI was used" can be broken without you noticing. If the brand later relies on that promise, for example to defend an advertising complaint, the gap lands on you. A disclosure duty is easier to live with than a warranty: telling the brand which tools you used is manageable, promising you used none may not be.

What to check before you sign

  • ·Is this a duty to disclose AI use, or a promise that there was none?
  • ·Does "AI tools" include editing, captioning, background removal and music, or only generation?
  • ·Does the promise cover work by your editor or team as well as you?
  • ·Is there a list of tools you can attach to make the disclosure precise?
  • ·What happens if a tool you rely on is later found to use AI?

How to fix it

  • easy

    Change the promise from "no AI was used" to "the creator will disclose the AI tools used in producing the content".

  • easy

    Define AI use as generation of the visible or audible content, excluding editing, captioning and production tools.

  • moderate

    Attach a schedule of tools used, so the disclosure is specific and can be updated.

  • moderate

    Limit the promise to work the creator personally controls, with team or agency work covered by their own confirmations.

Negotiating it

A good opening

"I want to be accurate on this one. Most of my editing tools have AI features built in, so could we make this a disclosure of what I use rather than a promise that there's no AI at all? "

When to walk away

If the brand insists on a blanket promise that no AI tool of any kind touched the content, with no definition and with the promise extending to work by your team, this is a strong walk-away signal unless you have checked every tool in the chain.

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Educational guidance, not legal advice. For high-value or complex deals, consult a qualified solicitor.