Caution

One-Way Attorney Fees

Creator pays brand's legal costs on brand wins, with no matching protection, a procedural deterrent.

Show it
Look in the dispute resolution, enforcement, or breach section for phrases like "creator shall reimburse the brand for attorneys' fees", "brand shall be entitled to recover attorneys' fees", "indemnify against legal costs", or "costs of enforcement including attorneys' fees".
Decode it
One-way fee shifting means you pay the brand's legal costs if the brand wins, but the brand has no matching obligation if you win. In contested commercial disputes, attorney fees often exceed the underlying claim value - so the asymmetry converts dispute cost into a deterrent against pursuing legitimate claims.
Fix it
Push for: a reciprocal prevailing-party clause that applies symmetrically; each-party- bears-its-own fees; a cap on fee recovery at the contract value; or a narrowed trigger limited to material breach or bad-faith claims.

What it means

This contract requires you to pay the brand's attorney fees and legal costs if the brand prevails in a dispute against you, but the brand has no matching obligation to pay your fees if you win. Fee asymmetry converts dispute cost into a deterrent against pursuing claims, even meritorious ones.

In contested commercial disputes, attorney fees often exceed the underlying claim value. With one-way fee shifting, your downside risk is the claim amount plus the brand's legal costs; your upside is only the claim amount. This asymmetry discourages creators from asserting rights or defending claims, even where the underlying position is strong.

What to check before you sign

  • ·Is the fee-shifting one-way or reciprocal?
  • ·What triggers fee recovery, any breach or material breach?
  • ·Are fees capped at a defined amount?
  • ·Are filing fees, expert witness costs, and other expenses included?
  • ·Is the clause tied to mandatory arbitration?
  • ·Does prevailing-party language apply symmetrically?

How to fix it

  • moderate

    Change one-way fee shifting to a reciprocal prevailing- party clause applying symmetrically to either party.

  • moderate

    Replace fee shifting with each-party- bears-its-own fees, removing the asymmetric deterrent.

  • moderate

    Cap fee recovery at a defined amount or at the underlying contract fee, bounding the creator's cost exposure.

  • easy

    Narrow the trigger from "any breach" to "material breach" or "bad-faith claims", limiting when fee shifting applies.

Negotiating it

A good opening

"Could we convert the attorney-fees clause to a reciprocal prevailing- party structure that applies symmetrically to either party, or alternatively to each- party-bears- its-own? "

When to walk away

One-way attorney fees plus mandatory arbitration plus distant venue plus class-action waiver plus broad indemnity creates a dispute- resolution structure where the creator bears full procedural cost, substantive exposure, and the brand's legal costs on any contested dispute. Strong walk- away signal.

Find this clause in your own contract.

Scan your brand deal free - 2 contract scans, no card required.

Scan your contract free →

Related clauses

Educational guidance, not legal advice. For high-value or complex deals, consult a qualified solicitor.