High risk

Uncapped Liability / Unlimited Damages

Uncapped liability means your contract puts no financial limit on what you could owe if something goes wrong. Where you have indemnification or damages obligations, the amount payable is not bounded by the engagement fee. You can ask for a cap on your liability, for example one linked to the engagement fee.

Show it
Look in the limitation of liability, indemnification, or liability section for phrases like "unlimited liability", "no limit on liability", "to the fullest extent permitted by law", "without limitation as to amount", or "liability shall not be capped". The ABSENCE of any aggregate cap, fixed amount, or fee-based limit anywhere in the contract is also a strong signal.
Decode it
Uncapped liability removes the single most important commercial protection a service provider has - certainty about worst-case exposure. Where you have indemnification or damages obligations, the amount payable is not bounded by the engagement fee. Professional indemnity insurance is typically capped at a defined limit; liability exceeding that limit is absorbed personally. Where uncapped pairs with broad indemnity, the combination creates open-ended exposure to third-party claims you may not control.
Fix it
The strongest single move is to add an aggregate liability cap, for example at a level linked to the engagement fee, for the bulk of liability. Where the brand resists a cap: explicitly exclude consequential, indirect, special, and punitive damages (often transforms unmanageable exposure into manageable exposure), narrow uncapped scope to specific creator-controllable warranties (originality, no infringement), or restructure through a corporate vehicle where appropriate.

What it means

This contract exposes you to liability without a defined financial cap. Where you have obligations to pay damages, settlements, or indemnification, the amount payable is not bounded by the engagement fee or any other limit. A single claim can result in financial consequences that exceed your ability to pay.

Uncapped liability means there is no limit on what you could owe if something goes wrong. Where uncapped liability pairs with broad indemnity, the combination creates open-ended exposure to third-party claims you may not control. The clause is materially worse when the engagement is high-value, when you contract as an individual rather than via a corporate vehicle, and when consequential or punitive damages are explicitly included.

What to check before you sign

  • ·Is there an aggregate liability cap defined anywhere in the contract?
  • ·Does the clause reference engagement fees, a multiple of fees, or a specific fixed amount as the upper bound?
  • ·Are consequential, indirect, special, and punitive damages explicitly excluded?
  • ·Is the uncapped language narrowed to specific creator-controllable warranties, or open-ended?
  • ·Are you contracting as an individual or through a corporate vehicle with limited liability?
  • ·Does your professional insurance match the scope of potential liability under the contract?

How to fix it

  • Add an aggregate cap on creator liability, for example at a level linked to the engagement fee. Single most important fix in the Liability domain.

  • Explicitly exclude consequential, indirect, special, punitive, and exemplary damages from the creator's liability. Even with no aggregate cap, this excludes the largest damage categories.

  • Where uncapped exposure must be preserved for specific warranty breaches (originality, no infringement, IP clearances), narrow the uncapped scope to those items only.

  • Set the cap at the level of the creator's professional indemnity insurance coverage. This ensures liability matches insurable exposure.

  • Restructure the engagement to contract through a corporate vehicle with limited liability rather than personally. Practical exposure is bounded by corporate assets.

Negotiating it

A good opening

"Could we add a cap on my aggregate liability linked to the engagement fee, and exclude consequential, indirect, special, and punitive damages? "

When to walk away

Uncapped liability combined with broad indemnity, no consequential-damages exclusion, individual contracting (not corporate vehicle), no insurance alignment, and refusal to introduce any cap, is a strong walk-away signal. The structure creates theoretically unlimited personal financial exposure for a single-fee engagement.

FAQs

What does uncapped indemnification mean?
Indemnification is a promise to cover the brand's losses in defined situations. Uncapped indemnification means that promise has no financial ceiling, so your exposure is not limited to the fee you were paid.
Can I ask for a cap on my liability?
Yes. A cap linked to the engagement fee is a point you can raise before you sign.
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Educational guidance, not legal advice. For high-value or complex deals, get independent legal advice from a qualified professional.